|**Had to go there ;0)|
At this point, it's a minimalist, no ads deal, and I particularly like the lack of pretentiousness and marketing hype. The comment reply flow and the search function are a bit messy; I expect those'll be the next major tweaks. They're also asking users for ideas they haven't thought of yet in addition to feedback on what's already there.
Ello is also notably not being Facecrackish by not having any ID requirements. They've apparently figured out that it's not a social media site's job to be a parent/cop combo, and are just keeping it to a "don't be a flaming jerkass douchebag" sort of thing. Being able to block people that you don't want following your posts is one of the other things the developers are working on, along with several extra features. A couple on the upcoming list that I liked were "Repost w/ author attribution" and "Ability to make profile visible on Ello network only (on/off)".
Extra features brings up another interesting point; how they're going to fund it as it gets bigger without going to ads, which means data mining and corporate posterior polishing. And flushing a hefty chunk of real integrity down the toilet. According to Ello's WTF section Support Ello:
"Ello is completely free to use.We occasionally offer special features to our users. If we create a special feature that you really like, you may choose to support Ello by paying a very small amount of money to add that feature to your Ello account.You never have to pay anything, and you can keep using Ello forever, for free. By choosing to buy a feature now and then for a very small amount of money you support our work and help us make Ello better and better."
So instead of having Great New Features To Improve Your Experience! and extras that you may not want but are going to be required to use anyway, they're going to let the bells and whistles users help pay for bandwidth and so on. I'm good with that approach; you get what you pay for. For that matter, I don't mind kicking some dollar support toward a useful service if it means I can keep people I don't want in my life out of it.
Staying tuned to see how it goes . . . . optimism is free, dontchakno. I'm on as Portableweirdness with the user name Snooze Hamilton; if you're on Ello and can't find me tag me here. ;0)
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